Strategic Marketing Management.

  • Category
    Sales And Marketing Courses

Course Content

Strategic marketing management is the process of implementing your business’ mission through specific and strategic processes in order to maximize your marketing plan. Basically, it is the act of making strategic decisions within a marketing plan in order to better that plan.

It presents a comprehensive case for Marketing as a strategic advantage, using case studies, concepts, and frameworks that speak to the 21st Century environment of business.

Date: July 14-15, 2021

 

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