Strategic Marketing Management

  • Category
    Business Strategy & Performance
  • Course Fee

Course Content

This 3-day Strategic Marketing course is a specialist module in the OGS Leadership Development Series. It presents a comprehensive case for Marketing as a strategic advantage, using case studies, concepts and frameworks that speak to 21st Century environment of business.
This course achieves the following objectives for participants:
• Describe marketing in action
• Identify the practice of marketing in their organisations
• Explain why traditional 4-P marketing strategy is no longer adequate
• Describe different marketing activities
• Apply marketing tools and techniques to segment their market and customers
• Perform a competitor analysis
• Develop a valid and actionable marketing plan to implement back at work

Course Information

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  • Duration: Days
  • Course Fee : 0
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Course Description